Privacy is a matter of trust and your trust is important to us. We respect your privacy and confidentiality. Therefore, the protection and lawful collection, processing and use of your personal data is an important matter for us. In order to make you feel safe when you visit our websites, we strictly follow the legal provisions when processing your personal data and we would like to inform you about data collection and data use.

You can print or save this document using the usual functionality of the Internet service program (= Browser: usually “File” -> “Save As”). You can also download and archive this document in PDF format by clicking here. To open the PDF file, you will need the free Adobe Reader program (at or similar programs that run the PDF file. The following privacy policy explains to you what data is collected on our web pages and what data we process and use.

The responsible authority for the collection, processing and use of your personal data in the sense of Alkaga Trade LTD ,Sofiq Bulgaria ,drujba 1,block 14, office 78

If you wish to object to the collection, processing or use of your data by diavto in accordance with this Privacy Policy as a whole or for individual measures, you may send your objection by e-mail, fax or letter to the following contact details:

Alkaga Trade LTD ,Sofiq Bulgaria ,

Drujba 1,block 14, office 78

Phone +359 884401183


In addition, you can, of course, obtain free information about the data we store at any time (see also point 11).

Personal data is information about the factual or personal circumstances of a specific or identifiable natural person. This includes, for example, your name, your phone number, your address, and any inventory data that you provide to us when you register and create a customer profile. Statistical data that we collect, for example, when you visit our webshop and that cannot be directly linked to you, are not included here. For example, these are statistics about which pages of our store are particularly popular or how many users visit certain pages of the store.

2.2 Profile, CUSTOMER Account
We have created direct access to the password-protected stock data (customer profile) for each customer who registers accordingly. Here you can view data on completed, opened and recently shipped orders and manage their data and newsletter. You agree to treat personal access data as confidential and not to make it available to unauthorized third parties. We cannot accept responsibility for misuse of passwords unless we are responsible for the misuse.
Unless you sign out, you will be automatically signed in. This feature allows you to use some of our services (such as your without logging in again each time. However, for security reasons, you will be prompted to re-enter your password, for example if you want to change your personal information or place an order.


Privacy is very important to us. Therefore, we adhere to the collection, processing and use of your personal data strictly in accordance with the legal provisions of the Federal Data Protection Act and the Telemedia Act. We collect, store and process your data for the entire processing of your purchase, including any subsequent warranties, for our services, technical administration and our own marketing purposes. Your personal data will only be transmitted to third parties or otherwise transmitted if this is necessary for the purposes of contract performance or billing or if you have agreed in advance. As part of order processing, for example, the service providers we use here (such as carriers, logistics, banks) receive the data necessary to process orders and orders. The data transmitted in this way can only be used by our service providers to perform their task. Any other use of the information is not permitted and does not occur with any of the service providers we have commissioned.

We need the correct name, address and payment details for your order. We need your email address so we can confirm the order and communicate with you. We also use them for identification (customer login details). You will also receive the order and delivery confirmation via your email address.

carried out deletion of your personal data, provided legal retention requirements do not exclude the possibility of this and if you make a claim for cancellation if the data is no longer necessary to fulfill the purpose of the rescue, or if their storage is also inadmissible for other legal reasons.



In addition to processing your data to process your diavto purchase, we also use your information to communicate with you about orders, our specific products or marketing promotions, and to recommend products or services that may be of interest to you.

You can object to the use of your personal data for advertising purposes at any time or for individual measures, without incurring costs other than transfer costs according to the basic rates. A text message to the contact details specified in point 1 (eg email, fax, letter) is sufficient.



To send the newsletter, we use the so-called double method of expressing consent, that is, we will send you a newsletter by e-mail, if we are explicitly proof that you and we should activate the newsletter service. We will then send you a notification letter asking you to confirm that you wish to receive our newsletter by clicking on a link in this email.

If you no longer wish to receive newsletters from us later, you can object to them at any time without paying any other costs, apart from the costs of transmission, in accordance with the basic tariffs. A text message to the contact details specified in point 1 (eg email, fax, letter) is sufficient. Of course, you will also find an unsubscribe link in every newsletter.



As a DIAVTO customer, you will receive regular product recommendations from us by email. These product recommendations are provided by us regardless of whether you have subscribed to a newsletter. In this way, we want to provide you with information about the products in our offer that may be of interest to you based on your recent purchases from us. We strictly comply with legal requirements.

If you no longer wish to receive product recommendations or promotional news from us, you can object to this at any time without paying other than the carrying costs according to the basic rates. A text message to the contact details specified in point 1 (eg email, fax, letter) is sufficient. Of course, you’ll also find an unsubscribe link in every email.



The information we receive from you helps us to continuously improve your shopping experience and make it friendly and personalized. The information you submit and which is automatically generated is used to create advertisements tailored to you and your interests. We use existing information such as email receipt and read receipt, computer and internet connection information, operating system and platform, order history, service history, date and time of home page visit, products you have viewed.

We use this information exclusively in the form of a pseudonym. By analyzing and analyzing this information, we are able to improve our web pages and our internet offer, as well as to send you individual advertising. This means advertising that recommends products you might care about.


For sweepstakes, we use your information to win the prize and promote our offers. Detailed information can be found in our terms and conditions for the relevant competition.

We also use your data for market and public opinion research. Of course, we only use them anonymously for statistical purposes and only for Zalando SE. Your survey responses will not be shared or published with third parties. Auto-keychain uses and processes my personal data for market research and public opinion for its own purposes.

The use of data for market research and public opinion research can be refused at any time in full or for certain measures without incurring any costs other than transmission costs in accordance with the basic rates. A text message to the contact details specified in point 1 (eg email, fax, letter) is sufficient. Of course, you’ll also find an unsubscribe link in every survey email.


Accepting cookies is not a requirement to visit our websites. However, we point out that our website and service will have limited functionality if you do not allow us to place cookies.


What are cookies?

“Cookies” are small files that are stored on your data carrier and store certain settings and data for exchange with our system through your browser. There are basically two different types of cookies, session cookies that are deleted when you close the browser and temporary / persistent cookies to be stored for a long period of time or indefinitely on your disk. This storage helps us to make our site and our offers accordingly for you and makes it easier for you to use, for example by specific information from you, is stored so that it does not have to be constantly repeated.


Which cookies do use?

Most of the cookies we use are post-browser session (at the end of the session) automatically deleted from your hard drive (hence session cookies). Session cookies are required, for example, to offer you the multi-page shopping feature. In addition, we also use cookies that stay with you on your hard drive. On another visit, it is automatically recognized that you have already been with us and what inputs and settings you prefer. These temporary or permanent cookies (lifetime from 1 month to 10 years) are stored on your hard drive and are deleted after a certain time. In particular, these cookies serve to make our offer easier, more efficient and more secure. For example, these files may allow you to see information specifically tailored to your interests on the site. The sole purpose of these cookies is to adapt our offer to your needs and to make browsing on us as comfortable as possible.


What data is stored in cookies?

The cookies used by store only pseudonymous data. If the cookie is enabled, it will receive an identification number and no transfer of your personal data will be made to this identification number. Your name, IP address or similar data that would allow the cookie to be associated with you will not be included in the cookie. Based on the cookie technology, we only receive pseudonymous information, for example about the pages of our stores visited, which products were viewed, etc.


What is on-site targeting?

Based on cookie technology, websites collect data to optimize our advertising and the entire online offer. This data is not used to identify you personally, but only serves for a pseudonymous evaluation of the use of the home page. Your data will never be merged with the personal data we hold. With this technology, we can present you with advertising and / or special offers and services, the content of the link with information about the path of the clicks analysis obtained based (for example, advertising that aims to have been observed in recent days only sports shoes). Our goal is to make our online offer as attractive as possible to you and to present you with advertising that matches your areas of interest.


Are there third-party cookies (so-called third-party cookies)? uses some advertising partners to help make the website and the website more interesting for you. Therefore, when you visit websites and cookies from partner companies are stored on your hard drive. These are temporary / permanent cookies that are automatically deleted after the specified time. These temporary or permanent cookies (lifetime from 14 days to 10 years) are stored on your hard drive and are deleted after the specified time. The cookies of our partner companies also contain only pseudonymous, mostly anonymous data. This is, for example, information about the products that are being considered, if you have bought something, which products are in demand, etc. In this case, some of our advertising partners also collect on the websites, information about which pages you have visited before, or about which For example, if you are interested in products that best match your interests, you will be able to see the advertisements. This pseudonymous data will never be merged with your personal information. Their sole purpose is to allow our affiliates to direct you to advertisements that may actually be of interest to you.


Our websites use so-called retargeting technologies. We use these technologies to make your site more interesting. This technology enables Internet users who are already interested in our store and our products to advertise on our partners’ websites. We believe that the display of personalized interest-based advertising is usually more interesting to the Internet user than ads that do not have such personal content. The insertion of this advertising material on the pages of our partners is based on cookie technology and an analysis of previous usage behavior. This form of advertising is entirely pseudonymous. No user profiles are combined with your personal data. By using our site, you agree to use the so-called “Cookies” and thereby collect, store and use your user data. In addition, your data will be stored in cookies after the end of the browser session and, for example, can be retrieved on the next visit to the website. You can withdraw this consent at any time with future effect by refusing to accept cookies in your browser settings.


How can you prevent cookies from being stored?


You can set your browser to accept the storage of cookies only if you agree. If you do not want to accept cookies, but our service providers and partners only DIAVTO cookies, you can change the settings in your browser option “cookies from third parties block”. Generally, the Help menu in your web browser’s menu bar will show you how to reject new cookies and turn them off. Detailed information on how to make the settings in the browser you are using is available at the following link. For shared computers that are set to accept cookies and cookies with cookies, we recommend that you log out completely at the end of each session.



Each time the site is accessed, usage data is transmitted via the respective Internet browser and stored in log files, so-called server log files. the records of the practice store contain the following information: date and time of access, the name of the requested page, IP address, referring URL address (URL of origin from which you came to the web pages), the amount of data transferred, as well as of products and Information for the version of the browser used.

Users’ IP addresses will be deleted or anonymized after the end of use. In anonymous IP addresses are changed so that the details of personal and material circumstances are no longer or can only be associated with an excessive amount of time, financial means and labor of a specific or identifiable natural person.

This log records of files, we evaluate in an anonymous way to further improve our proposal and store and make it more to find errors faster and resolution, as well as to control the capacity of the server easy to use. As can be understood, for example, during which time the use of Stores is particularly popular and ensure compliance with the available volume of data to ensure the fastest possible purchase. In addition, by analyzing the log files, we can detect and correct errors in the auto-keychain  store more quickly.



Google Analytics is a service of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”, which are text files stored on your computer and enable analysis of the use of our offer by Google. The information collected by the “cookie” about the use of our web pages (including your IP address) is usually transmitted to and stored by Google on servers in the USA. We note that “(gat._anonymizeIp) ;;” on our website, Google Analytics code is extended to an anonymous collection of Internet addresses (so-called IP masking). Your IP address will therefore be collected by Google at our request in an abbreviated form, which ensures anonymity and does not allow conclusions to be drawn about your identity. In case of activation of IP anonymization on our website, your IP address by Google within the member states of the European Union or the other parties to the Agreement on the European Economic Area is cut earlier. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. Google will use this information to evaluate the use of our websites, to compile reports on our activities on the website and to provide us with other services related to the use of websites and the Internet. The IP address provided by Google Analytics as part of Google Analytics will not be combined with other Google data. The transfer of this data by Google to third parties only takes place due to legal regulations or in the context of order data processing. Under no circumstances will Google match your data with other data collected by Google. By using this website, you accept the processing of data about you by Google and the manner of data processing described above and the stated purpose. You can prevent the storage of cookies by setting the appropriate browser software; However, we would like to point out that in this case you may not be able to fully use the functions of our web pages. You can also prevent the data generated by the cookie and related to the use of this site (including your IP address) to Google and the processing of this data by Google by downloading the browser plug-in available at the following link and installing.

For more information about Google Analytics and privacy, visit


Our website uses social plugins (“plugins”) from various social networks. With the help of these plugins, you can for example share content or recommend products. Plugins are disabled by default on  and therefore do not send any data. By clicking on the “Activate social media” button, you can activate the plugins. Plugins can of course be disabled with one click.

If these plugins are activated, your browser establishes a direct connection with the servers of the respective social network as soon as you enter a website of our Internet presence. The content of the plug-in is transmitted from the social network directly to your browser and incorporated into it.

Through the integration of the plugins, the social network receives the information that you have linked to the corresponding page of our website. If you are logged into the social network, it can assign the visit to your profile. If you interact with the plugins, for example, press the “Like” button on Facebook or leave a comment, the relevant information is transmitted directly from your browser to the social network and stored there.

The purpose and scope of data collection and further processing and use of data by social networks, as well as the related rights and settings for the protection of your personal data, please refer to the privacy policy of the respective networks or websites. Links can be found below.

Even if you are not logged into the social networks, websites with active social plugins can send data to the networks. The active plugin sets a “cookie” with an identifier each time the web page is called. Since your browser spams you with this cookie every time you connect to a network server, the network could basically create a profile called web pages of the user belonging to the ID. And then it would be quite possible for this identifier to be assigned later – for example, when later logging into the social network – again a person.

We use the following plugins on our websites:

Facebook, Twitter and Pinterest

If you do not want social networks to collect data about you through active plugins, you can either simply deactivate the social plugins with one click on our web pages or select the “Block third-party cookies” function in your browser settings. The browser then does not send cookies to the server for embedded content from other providers. With this setting, however, other cross-page features may not work, except for plugins.



We use plugins from the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The link to the Facebook Privacy Policy can be found here: Facebook Privacy Policy.



We use Twitter’s social plug-ins, which are operated by Twitter Inc., 795 Folsom Street, Suite 600, San Francisco, CA 94107, USA (“Twitter”). The link to Twitter’s privacy policy can be found here: Twitter Privacy Policy.



We use plugins from the social network Pinterest, operated by Pinterest Inc., 635 High Street, Palo Alto, California, USA (“Pinterest”). The link to Pinterest’s privacy policy can be found here: Pinterest Privacy Policy.

switched off.


We offer you the option to register directly with your existing Facebook account.

If you want to use this feature, you will first be redirected to Facebook. There you will be asked to log in with your username and password. Of course, we do not take into account your registration data. If you are already logged in to Facebook, this step will be skipped.

Facebook then informs you which data is transmitted to us (public profile, friend list, email address and current place of residence). You confirm this with the “OK” button. With the data provided, we create your customer account, where of course your friend list is not stored by us. No additional permanent connection is made between your customer account and your Facebook profile. The purpose and scope of data collection and further processing and use of data by Facebook, and your rights and ways to protect your personal information, please see Facebook’s privacy policy.



Your personal data is transmitted securely through encryption. This applies to your order and also to customer login. We use the SSL (Secure Socket Layer) encryption system.

In addition, we secure our websites and other systems through technical and organizational measures against the loss, destruction, access, alteration or dissemination of your data by unauthorized persons.



According to the Personal Data Protection Act, our customers have the right to freely provide information about the stored data, as well as, if necessary, the right to correct, block or delete data.

We take protecting your data very seriously. To ensure that personal information is not disclosed to third parties, please direct your request by email or post with clear identification of your person:


Alkaga Trade LTD ,Sofiq Bulgaria ,

Drujba 1,block 14, office 78

Phone +359 884401183


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